I was cleaning out some mail from the back seat of my car yesterday (I know, I shouldn’t dump it there…that’s why I was cleaning!), when I came across one piece that caught my attention. It looked nice and had almost a mini sales letter printed right onto the front of the envelope. The piece was about how to make money from home in ‘today’s sinking economy.’ I almost tossed it aside but then thought to myself, “let me take a quick look. If it’s any good, I’ll add it to my marketing “swipe file.” Curiosity quickly turned to shock though as I turned it over and read the following:
“Thousands are making over $100k each year working only 5-10 hours a week.”
WHAT!! I ripped open the envelope, hoping to find a note saying something like, “Do not open until April 1st” because this is an April Fools joke!
Nope. Nothing like that – just the full sales letter inside.
I then skimmed through it and read about collecting on judgments, debts and liens. So the idea is you collect a debt on someone’s behalf and then split the money with them. As an example, you might send out a letter to the person owing the debt, collect $8,000 and keep half of it for yourself – all for maybe an hour’s work!
Let me get this straight: people who owe money and haven’t responded to incessant phone calls, letters and threats of litigation, and who are probably “broker than broke” will just magically mail you thousands of dollars.
Give me a break.
The scary part is that this mail piece was very well-written. I was about to leave my own 6-figure business to do this myself! (joke).
It is scary because they are writing “what you want to hear” without regard for what is really true. Right? I mean, don’t we all dream of the opportunity that takes only 5 minutes or 5 hours of our time and pays us the big bucks?
Well, I’m here to tell you that all legal business opportunities require time, commitment, resources (money or otherwise) and a ‘fruition period.’
Some produce better and quicker results than others. And it is possible to work very little on your business and generate profits. Just understand that if YOU are not maintaining your business, then someone else MUST be…because someone has to, right? If you have key people in place to handle the various parts of your business, then you can PAY them and go PLAY golf. The sooner we can be honest with ourselves about this, the sooner we can get STARTED creating a real, profitable business.
If 8 out of 10 businesses are struggling during today’s ‘sinking economy’, then your job just got easier because now you only have to study two business models…not the other eight! Please do me a favor, though: don’t listen to the people that promise you the moon without you having to learn how to throw a lasso. They are probably out to rip you off of your hard-earned money.